born in 2020

hyphen brand lab,


We're Hyphen Brand Lab, a creative design & marketing agency based in Dallas, Texas. We help small businesses, start-ups, and entrepreneurs achieve their goals through strategic branding and smart marketing programs.


Our founders Will Scott and Traci Thurmond bring 20 years of combined experience working with brands and agencies of all sizes. Together with the Hyphen Brand Lab network of creative talent, our team offers a well-rounded skill set that includes everything from marketing strategy and professional content creation to website design, PR campaigns, social media, and digital marketing.

At Hyphen Brand Lab, we believe in the power of the creative process and we're passionate about helping our clients bring their ideas to life.


Jamie Foxx's flavored liquor brand "BSB" rebrand, website, and product label design.

Trae the Truth & DJ Mr. Rogers nationally recognized Houston-based hurricane relief organization "ReliefGang" rebrand and website design.

TxRW, 2021

Cara Adams' nationally recognized Houston-based disaster relief 501c3 dedicated to helping those in need in Texas and the Gulf Coast area.  Rebrand and website design.